Be the change you wish to see in the world was the realm of the elite. Philadelphia decided to make it equal playing field for all Arab women to create their vision of a better world around them.
Philadelphia recognizes the strength and potential of Arab women and wanted to provide them with a platform that enables them to bring their dreams and aspirations to life. Since 2010, ‘Creativity for a cause’ has been a platform that nurtures young women to cultivate ideas that give back to their local communities.
Creativity for a Cause has been a yearly initiative giving women a real experience of the brand’s purpose and philosophy. The winning idea is implemented and funded by Philadelphia.
With thousands of entries received through the years, the initiative has managed to reach out to over a million women in the region and beyond. The campaign also aligns with the government’s endeavors & educational entities of instilling happiness within the communities and is reaching out to young women in the region to respond to their dreams and desires for their respective communities, in order to bring about admirable and happier changes.
Celebrating creativity for a better community. Philadelphia makes the dream of every Arab woman come true.